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'Portlandia' Inspires Fish Fraud Prevention Program

Written By Unknown on Tuesday, April 23, 2013 | 3:32 PM

April 23, 2013
WASHINGTON -- Are you suspicious of seafood these days? It's understandable. In January, a This American Life investigation questioned whether some "imitation calamari" is actually sliced pig rectum; not long after, an Oceana report revealed rampant fish mislabeling.

D.C.-based Black Restaurant Group and the Congressional Seafood Co. last week launched The REEL Story, a seafood traceability program, to address these concerns. The concept is simple: each menu item is associated with a QR code; scan the code with your smartphone to see a complete history of your dinner, from information on where and how it was harvested, to recipe ideas and cooking methods.

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